Dr. Avi Weisfogel is Blazing the Trail in Dental Sleep Medicine

A good night’s sleep can be the best gift to oneself. Getting enough  sleep allows the body to rest and repair itself. Health professionals recommend that one gets at least 7-9 hours of quality sleep every night. Sleep specialists have discovered that sleep of fewer than 6 hours can affect a person’s appearance, with a continued lack of sufficient quality sleep resulting in negative effects on a person’s health.

Sleep technology has proved to be an exciting scientific field in recent times. Research in this field has led to the emergence of sleep specialists like Dr. Avi Weisfogel. His pioneering research and advancement in Dental Sleep Medicine have helped treat many patients with sleep disorders. As an experienced dentist and sleep disorder specialist, Dr. Avi had a desire to share his experience of over 20 years with other physicians. Led by this desire, Avi founded the Healthy Heart Sleep, a channel to collaborate with other professionals in the medical field.

Pioneering Sleep Specialist

Dr. Weisfogel is a dentist who has been treating complex medical problems, such as sleep apnea. As an expert on sleep disorders, Avi Weisfogel sought to train other doctors on sleep disorder diagnosis and treatment. Unlimited Sleep Patient, a brainchild of the dentist, became the platform to share with other doctors his knowledge and skills about sleep disorders and dentistry.

Dental Sleep Masters is a creative business venture that Dr. Weisfogel founded to help address complications associated with dentistry and sleep disorder. Dr. Weisfogel’s prowess in business, including his apt understanding of marketing, helped him launch a unique product in the medical industry. The dentist is credited for his valuable scientific contribution which has helped medical professionals understand conditions like sleep apnea and the complications associated with it. Dr. Weisfogel insists on using oral appliances to treat patients with obstructive sleep apnea.

A Challenging Business

Launching a new business concept in the market is not easy, and Dr. Avi Weisfogel knows this well. After graduating from Rutgers University with a degree in psychology and biology, Weisfogel proceeded to the College of Dentistry at New York University where he got his DDS. Dr. Weisfogel had to take a course to learn Dental Sleep Medicine because students are not taught the course in dental school. This course formed the basis for his new business model that bridged the gap between dentistry and sleep disorders.

Despite his passion in this new field, Dr. Weisfogel spent at least ten years struggling to get referrals and keeping his business afloat. Those years gave him valuable experience that he used to grow his business.

Going the Extra Mile

Dr. Avi Weisfogel has a genuine desire to see other doctors excel in sleep medicine. The sleep medicine program that he runs is comprehensive. It includes daily communication via emails or texts, phone calls for two weeks, webinars that run monthly, retreats on a quarterly basis and site visits.

A Sports Enthusiast

When not working at his dental practice, Old Bridge Dental Care, Dr. Weisfogel derives fun from sports. He is an avid basketball enthusiast and a fan of the New York Knicks. Avi Weisfogel also loves tennis, being a keen follower of major tennis events across the world like Wimbledon and the French Open.

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What you NEED to Know

I get asked this question every day.  How can I add more sleep patients to my practice.

My answer, think out of the box.  Almost everybody goes about getting their patients the same way.  They try to solicit referrals from Sleep physicians and sleep labs.  Think about this.  lets says your local sleep physician sees 1000 patients per year.  Lets say a high number , 80% of them test positive for OSA.  You now have 800 people in need of treatment.  The AASM says oral appliance therapy is a great option for first line defense against mild and moderate sleep apnea.  SO of that 800 lets say exactly half are severe and half are mild/moderate.

400 patients Mild/Moderate

400 Severe

90% of all of these patient will be offered CPAP as a first line of defense

720 out of 800  patients will be given  CPAP and 80 will be given oral appliances

That leaves a whopping 80 patients per year being sent to the dentists

80  per year, if they all went to one dentist.  That is 6.5 patients per month which is 3-4 more than the average sleep dentist actually sees every month

So what do we to get more patients?  Target the physicians who are not currently treating sleep!  Make yourself the most knowledgeable sleep person in the room.

Young said in two separate studies that 90% of patients with sleep apnea are undiagnosed.

So millions are out there to be treated.  Stop focusing on those 80 patients a month and start focusing on the millions

Until tomorrow